Proficiency in syndicated data tools and measures to elevate business understanding and guide conversations using a variety of data sources (POS, panel, social listening, etc.). Minimum 5+ years total experience primary research experience in CPG, retail, or Customer Development space.īachelor’s degree required, Master’s preferred. Identify foundational and customer-specific knowledge gaps and create and lead a research agenda to deliver actionable insights. Develop strong collaborative partnerships with stakeholders to proactively identify business challenges and opportunities. Strategic consultant: Demonstrate holistic thinking, strategic agility and thought leadership with all levels of stakeholders. Interpret and synthesize information across data/analytics platforms, primary and secondary research, trends, social media data, e-commerce and existing learning. Research acumen: Demonstrate research expertise by developing effective, efficient learning plans and selecting fit for purpose methodologies. Shopper Analytics & Data proficiency: Be adept at analyzing and utilizing sales, panel/shopper, and social media data to understand the foundational performance and health of the business and be inquisitive to proactively identify business opportunities, help solve current problems and inform solutions. Offer foresight rather than just insight, helping to shape the future through strategic thought leadership. Must be able to connect the dots to build integrated, inspiring and insightful category growth stories to inform business decisions. Insights leadership: Provide fact-based, strategic, shopper-centric points of view to inspire deeper shopper understanding. Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers and pain points. In this role you will represent the voice of the shopper through expertise in shopper analytics, consumer and category knowledge, syndicated resources, and custom research to drive business action.Īs an Insights Manager, you will be the expert on the Walmart shopper and provide best-in-class insights grounded in understanding omnichannel shopper behavior and decisions. This is an exciting opportunity to drive engagement and growth with this priority customer across Unilever flagship brands.
ROGERS ACTIVITY CENTER AR PROFESSIONAL
The Walmart and Club Shopper Insights team is looking for an experienced, strategic and passionate professional who can connect the dots to reveal new insights and elevate Unilever and Walmart growth.
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